Reputation Management

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In both PR and reputation management the objective is all about influencing the kind of information users see; one using traditional media while the other uses the web. While the objectives of each practice are similar, the methodologies used are quite different, the biggest being the characteristics of the medium employed by each one.

While organized efforts along the lines of corporate espionage to damage a competitor’s reputation do occur, the vast majority of reputation management headaches are simply the result of the honest complaints from unsatisfied consumers.

Wall Street has a reputation management issue that isn’t going to go away any time soon. Wracked by financial failures, scandals, and the Occupy Wall Street movement decrying exorbitant executive pay among other things, Wall Street’s reputation issues are affecting three primary areas that can be summed up as the three “R’s”.

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