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How to Change Opinion

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Managing your reputation involves using tools and language to improve and/or control how the public views you, your company and those who work for your company.


As review sites become a larger factor in reputation management strategies as well as the decision-making process for consumers, business owners increasingly face the temptation of gaming the review process for ratings and recommendations. To be sure, there are right and wrong ways to generate reviews.

K2_PUBLISHED_IN Corporate Reputation


Wall Street has a reputation management issue that isn’t going to go away any time soon. Wracked by financial failures, scandals, and the Occupy Wall Street movement decrying exorbitant executive pay among other things, Wall Street’s reputation issues are affecting three primary areas that can be summed up as the three “R’s”.

K2_PUBLISHED_IN Corporate Reputation