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Displaying items by tag: online reputation news

The Huffington Post Gets the Reputation Management Wrong

Published in Corporate Reputation

It’s almost impossible to win with shameless link baiting, especially when it relates to a tragedy but that didn’t stop The Huffington Post’s blogger Tricia Fox from trying it anyway. On the day following the death of Amy Winehouse the posted her first blog titled “Amy Winehouse’s Untimely Death Is a Wake up Call for Small Business Owners” and a reputation management crisis was born.

The Three Benefits of Preparing Responses to Complaints and Other Negative Content

Published in Proactive Reputation Management

The initial reaction to a complaint or a negative review targeting your business can make the difference between a situation that gets handled quickly and one that necessitates the reputation management cavalry to ride to the rescue. While negative content pointed at a business can easily be taken as a personal affront, responding in a defensive manner is a sure way to put yourself in a position that requires a lot more time and energy than would otherwise be spent to get to a point of resolution.

Online Reputation Management and the First Amendment

Published in Corporate Reputation

The First Amendment, which guarantees freedom of speech, is one of the foundations on which this country was built. It is also the reason you should start and online reputation management initiative for your business as soon as possible. As more online businesses realize every day, sometimes to their dismay, nowhere is the First Amendment on display more than on the internet.

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