Reputation Management

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Displaying items by tag: reputation benefits

The Huffington Post Gets the Reputation Management Wrong

Published in Corporate Reputation

It’s almost impossible to win with shameless link baiting, especially when it relates to a tragedy but that didn’t stop The Huffington Post’s blogger Tricia Fox from trying it anyway. On the day following the death of Amy Winehouse the posted her first blog titled “Amy Winehouse’s Untimely Death Is a Wake up Call for Small Business Owners” and a reputation management crisis was born.

User Generated Content and Reputation Management

Published in Corporate Reputation

One of the biggest changes brought forth by the internet is the leveling of the field between major media outlets and individuals on the web. With the internet empowering anyone with a computer and an internet connection to publish online, the sources for content on the web are now virtually limitless.

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