Reputation management can be a difficult task to execute well. Most people either ignore reputation management altogether, or aren’t exactly sure how to repair or create their reputation. Tens of thousands of press releases fly around Internet on a regular basis, filling cyber space with poor attempts to build a company’s reputation.
The problem with participating in the social media platforms is that there are so many ways to mess up. A couple recent examples are the reputation management firestorms that were started by Microsoft UK PR and Huffington Post as they handled the death of Amy Winehouse as an opportunity to generate money from their readers.
Reputation management is often perceived purely as a defense strategy to be put in place once a company comes under attack from negative publicity on the web. In reality, reputation management strategies can provide many benefits beyond the very important aspect of protecting a business’ reputation.